Before deciding what type of Executive Benefits Plan or direction to pursue, consider your objectives for the plan by asking yourself a few practical questions:
Do you want to reward your select group for past contributions to company success or future contributions? What are realistic retention targets?
Are intended participants in the plan new to the company or long-term employees? What's the composition?
What matters more to you—preserving or growing company value?
Are there strategic as well as financial goals that should be included among the performance criteria?
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